Beauty brand stack
Seven systems, one business.
Seven AI systems across email, finance, ads, social and product research.
7
systems in build
5
departments covered
ROI-first
build order
Overview
Email, finance, ads, social and product research, each handed to its own system. Built in ROI order so value lands week by week instead of all at the end. An operating layer for a growing beauty brand, replacing the manual work that was capping its growth.
The challenge
A fast-growing beauty brand was hitting the ceiling that manual work always creates. Email, finance, ads, social and product research were all run by hand, and every new sale added more of it. They needed an operating layer, not another tool to log into.
- Manual customer comms eating hours every week
- Finance and invoicing handled by hand
- Ad and social work that didn't scale with sales
- Product research scattered and slow
- Growth capped by operations, not demand
Our approach
We built seven AI systems, one per function, in ROI order so value landed week by week instead of all at the end.
- Email and customer-comms automation
- Finance and invoicing systems
- Ad workflow automation
- Social publishing pipeline
- Product research agent
- Built in priority order for fast payback
At a glance
- Industry
- Beauty / E-commerce
- Client
- Growing consumer brand (Australia)
- Service
- AI Automation
- Engagement
- Client engagement
- Our role
- AI automation across the business
Built with
Inside the product
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